The platform is rolling out a new feature that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the service disclosed that it currently hosts more than 1 billion AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread rollout. This advancement aligns with a rise in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising video streams on a popular video site only show content made by AI. A significant portion of this material is classified as “AI slop”, a label for substandard, factory-style content that is frequently nonsensical or bizarre.
Our research shows that many people enjoy content produced via AI tools, from AI artwork to educational videos, and we want to provide users the ability to adjust the amount of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its network tagged as artificially created. Overall, in excess of 100 million media items are added to the platform every day, making clips made by AI a limited portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the volume of AI content they watch by accessing the topic control setting in the platform and picking the AI content topic. Additional categories that are already be adjusted under the filter cover politics, fashion, aesthetics, and dance.
Platform Guidelines
Its guidelines mandate creators to label convincing AI-made content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
In addition, the platform will from now on attach an AI-generated tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This action is intended to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
The company is also introducing a two million dollar educational fund for experts and groups to create informative material about ethical AI use. This program will benefit charitable organizations dedicated to training computer science.
Platform Protection
TikTok has justified its moderation strategy, following controversy over proposals to cut jobs for hundreds of content moderators in the UK. It is expected to eliminate a significant number of roles in its user protection division in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A company official stated that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most harmful content ahead of it has to be seen by people. The company stated a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
